first rough...

Upgrade - the meaning

before i even started...

i watched videos about break dancing!

development of the Hero illustration and new idea

New Idea- Celebrity




















DEVELOPMENT of the Hero illustration

Bigger Networks 3

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Bigger Networks 2

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Bigger Networks 1

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Just trippin´

Brand Clash 2007!!!

(R)evolution! 3

Possible ad ( black version)

(R)evolution! 2

Possible ad ( white version)

(R)evolution!

Based on the keyword "upgrade"-
The Monkey calls the Human! Showing that with Orange you don't need to be Human do be "inteligent"!

variation 2

Possible background forms, new meanings?

variation 1

2 different locations on earth, once apart, now have a new hope on connectiveness.

New illustration

This time the keywords are : New direction

Possible colour arrangement

Possbile ad

First illustration is based on the keyword : Hero

Super Orange is born!!!

The Choice of Keywords

There are some keywords that i thought that i can work on better. Caring in mind my skills and my motivation.

NEW DIRECTION
CHARITY AND COMMUNITY
CARING ABOUT THE INVIROMENT
FAST
UPGRADE
BIGGER NETWORKS
BOOKS
HERO

the Orange brief starts!

I´m totally looking forward for this next brief.
Doing actual contests as brief is a great experience, this was one of the reasons i found the teaching in Chelsea interesting.
It is very good as well the fact that is a image/ illustration based brief.